The course examines the basic rules for building economic models of technological products. The course touches on both the basic principles of start-up economics - unit economics, operating and capital costs, types of investment models. As well as new approaches, such as cryptocurrency tokens, decentralized autonomous organizations, digital resource economy.
The course is aimed at acquiring knowledge and developing the skills necessary for making strategic decisions. Students will explore a wide range of concepts, methods and tools that are used in developing and implementing a marketing strategy. The objects for study and analysis are the cases of companies involved in the creation of the creative economy.
The discipline belongs to the interdisciplinary module of the faculty and is devoted to intellectual property issues in key, related and wider cultural and creative industries, principles of intellectual property management in creative industries, legal support for corporate management of intellectual property in creative industries, legal status of participants in corporate management of intellectual property in creative industries. industries, strategies for the protection of copyright and related rights in the cultural and creative industries.
During the course, students will learn the basic concepts and strategies for scaling projects in the creative industries. They learn about strategies and approaches to scaling their products through a detailed study of the blocks: systematization, marketing, sales, etc.
During the course, students will talk about the current global challenges and environmental problems, and how they affect people's lives. We'll explain in simple terms, what planetary boundaries mean and what challenges humanity will face in the next hundred years. Additionally, students will explore how business decisions can help to solve environmental problems by making a contribution through the inner and outer business processes. Students will figure out what technologies and solutions will help them cope with this situation. Besides, the concepts of sustainable development and the cyclic economy will be explained. The business models of projects and initiatives in Russia and worldwide will be analyzed.