The discipline "Strategic management in ICT" examines the methods and tools of strategic management in ICT sector companies. The course examines approaches to strategic analysis of the external and internal environment and basic models of strategic planning and determining the strategic positions of the company.
- Преподаватель: Любовь Силакова
Business economics in the ICT sector examines the fundamentals and methodology of business planning in companies in the ICT sector. The course will explore tools and methods for building individual elements of a financial strategy in the ICT sector.
- Преподаватель: Любовь Силакова
The discipline "Product Development Management in the ICT sector" examines the features and tools of software product development. As part of the classes, the Classification of Software Products, the main types of software and programming styles will be studied. As a result of mastering the course, students will be considered to gain the skill of developing a strategy for managing product development in the ICT sector.
- Преподаватель: Любовь Силакова
Within the discipline, the main strategies of intellectual property management are considered, which are formed and applied to work with innovative projects in the field of information and communication technologies, big data and machine learning. In practice, examples of successful work with objects of intellectual property and situations that have entailed negative consequences of a financial, legal and reputational nature are demonstrated.
- Преподаватель: Любовь Силакова
The purpose of the Digital Marketing discipline is to form students' knowledge and competencies that allow them to actively participate in the development of a digital marketing strategy and the practical application of relevant approaches, methods and tools in project activities
- Преподаватель: Любовь Силакова